Independent ratings and live alerts for everything your kid touches.
Channels, shows, brands, toys, snacks, apps, games. Parents rate them. Educators and clinicians weigh in. We watch the news so you do not have to. Then we send you exactly what you asked to know about, and nothing else.
Pick a category. Pick an entity. See what parents, educators, and clinicians actually said.
Every entity has a structured rating, a list of recent flags, and a live news strip. Subscribe to any of them for updates.
Tell us what to whisper in your ear.
No newsletter. No marketing. You pick the entities, the trigger types, the channel, and the frequency. We send only that.
01 Trigger types
When any of these happen for an entity on your watchlist, that is an alert. Toggle off the ones you do not care about.
02 Channel
Where alerts arrive. You can pick more than one.
03 Frequency
04 Live preview · what you would receive today
Updates as you toggle. This is the actual format and tone we send. No marketing, no upsell.
Six inputs. One rating. Every input is visible.
No black-box score. Every ParentProof rating decomposes into the six inputs below, and you can audit any of them on any listing.
A board of parents, educators, and researchers.
Every named role here is filled by a real person whose background and term of service is public. While we file, the structure is published; names appear as soon as the slate is confirmed.
Clinical Advisory Committee
Educator Advisory Committee
Research Advisory Committee
Where our money actually comes from.
All funding sources are public. The rule is that no funder can influence ratings, recommendations, alerts, or directory content. Dollar amounts publish with the first audited annual report.
The independence rule
No funder, donor, sponsor, or partner may influence individual listing decisions, the classification engine, the community council, alerts, or editorial direction. This rule is written into the bylaws and enforced by the Executive Director under oversight of the Board. Violations trigger a public reporting requirement within 30 days.
The AEGIS technology partnership
AEGIS is licensed to ParentProof at no cost to the non-profit under a disclosed technology agreement. The provider has no role in governance, no board seat, no say in directory content, and no access to community member data. Reviewed annually by the Board.
Founding support
ParentProof.org received one-time seed-stage non-cash support during formation. The support source has no ongoing governance role, no board seat, and no operational control. The contribution is disclosed as legal, hosting, and early organizational support.
How we are related, and how we stay independent.
The honest answer is: we are related to a commercial classification company. Here is the full shape, in five parts.
AEGIS is a licensed classification input used by ParentProof as one part of its disclosed evaluation stack. It supports structured analysis, but it is not the rating, and it does not override community judgment.
ParentProof.org received one-time seed-stage non-cash support for legal formation, initial hosting, and early organizational effort. That support created no ongoing governance role.
Content classification has a credibility problem when it is wholly commercial. A parent-facing product run by the same commercial entity that licenses classification to platforms has an obvious conflict. ParentProof was structured as a separate non-profit from day one to hold the parent surface independently, with its own governance, funding, and accountability.
ParentProof.org has its own board, staff, budget, and decisions. The AEGIS technology provider contributes under the non-cash partnership described above. The provider does not have a board seat, does not see community data, does not influence listing decisions, and does not dictate editorial direction. The relationship is contractual, disclosed, reviewed annually, and reversible.
The bylaws are public. The board is public. The technology-partnership agreement is summarized publicly (redactions for commercial terms only; governance terms are unredacted). Annual reports document all funding flows. Community council meetings are open. Anyone with a question about independence can email [email protected] and expect a substantive response within a week.
Disputes, escalations, and the final word on hard cases.
Most listings are straightforward. Hard cases — a brand contesting a flag, a channel-drift call, a recall judgment — go to the community council. Here is how that works, end to end.
Reports, decisions, and meeting notes.
Everything a reasonable funder, journalist, or parent would want to read is indexed here. Nothing buried.
Three ways to show up.
No sign-up flow. No newsletter. Pick the path that matches what you can give: money, time, or a seat at the table.
Donate
ParentProof.org runs on individual and foundation support. Every dollar is documented in the annual report, and every funding source carries the independence rule.
Volunteer as a reviewer
Help classify, moderate, and maintain listing quality across all eleven coverage categories. Reviewers are the backbone of the directory. Active reviewers earn eligibility to stand for the community council.
Stand for the community council
The council handles disputes and sets editorial standards across categories. Members serve 2-year terms. Nominations open annually and are open to any active reviewer in good standing.
Who to actually email.
Three addresses, three purposes. We answer real mail from real people.